Project Orbick — AI product Brand identity — April, 2026
Orbick
Orbick is a French artificial intelligence system designed to support you in your day-to-day work. Whether it’s generating text, analysing documents, writing code or automating tasks, Orbick understands your needs and adapts to the way you work.
Orbick came in with a built product, a development team, and no visual identity. The category — French AI tools — was crowded with the same handful of design moves: blue-purple gradients, abstract orbs, generic sans-serifs.
The brief was simple in the abstract and demanding in practice: build a brand that didn't look like everyone else's brand, while still reading instantly as an AI product.
Service
Brand Strategy
Naming
Brand Identity
Graphic Design
Industries
Artificial Intelligence · SaaS · Technology
Challenge
The challenge is to create a complete brand identity for a French AI assistant entering a market dominated by global leaders like ChatGPT, Claude, and Gemini — standing out without blending in.
What we did
· Conducted market and competitor research across the AI industry
· Created the product name, securing the orbick.ai domain
· Designed the logo and app icon, optimized for all scales
· Developed a complete visual identity system and brand guidelines
· Defined brand voice, tone, and messaging direction
DM Sans
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